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What is MIAAIM?
MIAAIM® (pronounced “Mee-am”) is a craft spirit hand-distilled from Vietnamese sugarcane, created to be a truly Vietnamese craft spirit for life's most memorable moments.
MIA
Vietnamese sugarcane,
where the journey begins.
where the journey begins.
AIM
The goals and dreams
each of us pursues.
each of us pursues.
From a founder's goal to a journey that connects people and emotions.
A word from the founder
Music, family, friendship and everything worth cherishing – to me, they all need to be distilled over time.
After years chasing a musical dream with The Men, in 2022 I set out on a second dream called MIAAIM® – a craft spirit built on passion, emotion and Vietnamese identity.
MIAAIM is more than a bottle of spirit. It is how I pass on the years spent with music, the people I have met and everyone who has raised a glass with me.
Hoàng
Lê Hoàng
Founder of MIAAIM®
How it began
In 2022, in a small room, the first bottles of TM1981 were born – the start of a journey into Vietnamese sugarcane and the art of hand distillation.
Through experiments, failures and patience over time, MIAAIM® grows more refined every day.
Because we believe nothing truly worthwhile is ever made in a hurry.
What we stand for
Three values shape every bottle of MIAAIM®, from the cane field to the moment you raise your glass.
Respect for local ingredients
Lowland sugarcane, tea, cacao and coffee from Vietnam's highlands — chosen by season, from growers we trust.
The spirit of craft
Small batches, double distilled and aged in oak — patient with every step until it is right.
Celebrating Vietnamese identity
A craft spirit that carries the story of this land into moments worth remembering.
“Many great things began with the small clink of a glass.”
Are you of legal drinking age?
This website contains content about alcoholic beverages. Under Vietnamese law, you must be 18 years of age or older to enter.
Sorry, you must be 18 or older to enter this website. We look forward to welcoming you when you come of age.
Please drink responsibly. Do not drink and drive.